How Sweet It Is!

Thoughts From the Coffee Table: Success is sweet. And even better with buttercream frosting. I joined CCPA because it seemed like a great networking group with interesting programs, and because when I am not traveling to speak, I sometimes need a reason to leave my home office/dungeon and talk to real people. This summer I…

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Reduce, Reuse, Recycle

Thoughts From the Coffee Table: Reduce, Reuse, Recycle. I remember when that slogan was first introduced. The world became used to blue bins that went out on garbage day and the compulsion to wash out soup cans and milk jugs. What do you do, then, with a 34,000 sf school building that comprises one city…

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Hop on the Bus!

Thoughts From the Coffee Table: When is what’s on the outside as important as what is on the inside? I came across this beautifully ugly VW bus the other day. Immediately drawn to it, I envisioned the owner proudly driving it around the country, feeling footloose and fancy free. I really have no idea if…

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The Laughing Airline That is No Joke

Thoughts From the Coffee Table: Many businesses still operate with a shot-gun strategy and hope for success. Smart businesses are willing to pay for targeted marketing. Higher financial risk, yet often higher financial reward. This week I experienced one of the best examples of a high-spend marketing initiative that have ever seen. I am at…

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