Thoughts From the Coffee Table: If executed properly, a loss leader can be a valuable sales strategy. After all, getting a person in your door (or to your website) is the first hurdle of sales. A successful small purchase, something free in hand, greases the wheel and wallet.
With all the rich history in Philly, McGillan’s has much to brag about. Their website reads “Shortly after the Liberty Bell cracked and long before ground was broken for City Hall, McGillin’s Olde Ale House threw open its doors. Its beer taps have been flowing since 1860 making it the oldest continuously operating tavern in Philadelphia. McGillin’s has outlasted Strawbridge’s, the Civil War and even Prohibition.”
But every time I enter it’s hallowed halls (or sneak in through the side alley door) I am reminded why some businesses stand the test of time. They make smart decisions.
Tucked into a corner sits a huge soup pot with a stack of bowls and spoons.
Soup. For free. Anytime. help yourself.
Don’t get me wrong. They have a full menu, and I would highly recommend the Shepherds Pie. But this simple step, this gift of warm deliciousness, this sense of welcome, is more than just schtick.
It is smart business. Served in a bowl.