Thoughts From the CoffeeTable

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Why Didn’t I Think of That?

Thoughts From the Coffee Table: Business meets Altruism meets Disrupter = Why Didn’t I Think of That?

If you want to see my head explode then say “But that’s the way we’ve always done it!” I actually forbade people to say it in my presence for awhile, but it never stopped them thinking it. Yet by thinking it, we hold ourselves from a future of possibility.

Bait and tackle have “always” been sold in just a few channels, like the dorm fridge with worm containers at the corner gas station near a lake. Yet here they are in a vending machine with a percentage of the profits going to local youth programs. And note the advertising on the side, which likely pays for each machine. Brilliant!

What is something you’ve seen that made you stop, hit your head and say “That is brilliant! Why didn’t I think of that?”

I truly want to know your answers.

Every day we have a chance to be brilliant. To do something new. Think something crazy. Create something unique. Adapt something from the old.

The more examples we share, the more our creative thinking will flow.

And hopefully will help us all to eliminate the thought that “we’ve always done it this way.”

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