Thoughts From the CoffeeTable

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Andy's Candy

Thoughts From the Coffee Table: The stick or the carrot? Which drives your behavior?

I found myself in Andy’s Candy in Sacramento. I can’t imagine what pulled me into a store dedicated to sugar. It is so unlike me.

I wandered the beautifully organized store, collected a few unique chocolate bars and watched the sales gal wrestle 1.5 lbs of gummy candies into a paper sack. Not a bad day.

When I made my way to the counter I found this display. I know the cost of accepting credit cards in a business. I understand when a business displays signs that require a minimum purchase for a credit card purchase. But this is sheer brilliance.

I probably would have pulled out a credit card for my $14.50 purchase, just out of habit. But instead I went right for my cash, both to have the joy of a “free” giant lemonhead, but more because I wanted to support the way this business owner chooses to entice his customers to help strengthen his business.

Andy makes his Candy the carrot, knowing full well how to reach his customer. His target customer. His supporter. His cheerleader.

don’t know Andy, but his business savvy is sweet. And the only way this could have been better would have been to include the stick.

In the form of a Pixie Stix. In the bowl of choices.

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