Thoughts From the Coffee Table: Would you like a glass of excellence with your wine? Why yes!
Last summer I was introduced to Peju Winery. Part of a company team building day, we had the really tough job of drinking wine, eating cheese, and being driven around Napa.
The experience at Peju was spectacular and the wine is amazing. My husband and I happily bought several bottles, but did not join the wine club. Now, sadly, only 2 bottles are left.
Friday I saw a call coming in from CA. I was in a meeting so had to send it to voicemail. It was a real person, from Peju!
Anne was telling me about the new releases and a special offer for $1 shipping. Her message was relaxed and genuine, and if she was scripted, I couldn’t tell. She ended saying she would follow up with details by email, which she did.
I have been thinking about her call ever since. The concept of “telemarketer” has a bad rap, and sometimes deservedly so. And yet Anne is proof that marketing, via the telephone, can be done with grace and excellence.
I am convinced. We should have joined the wine club. But I am even happier to make that leap now, knowing the experience we had onsite is truly part of a company culture that follows you through the journey.
Now…which do we drink tonight?
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