Thoughts From the Coffee Table: His name is Karlos Klaumannsmoller, and he makes me smile.
I can honestly say that, other than the Superbowl, I do not purposefully sit through commercials. Except this one.
Karlos plays a loveable character in a medication commercial, and his dancing just makes me smile. I can’t get enough of him! He dances through work, mowing the lawn, and dog walking.
I find him irresistible!
I began to wonder about this last night. What is it about him? What compels me to sit down and watch this commercial every time I hear the music? What is it about his dancing that I find so loveable?
He reminds me of that one awkward but lovable relative that dances every song at a wedding and leaves sweaty. I suppose he is me. And you. And human.
Advertising is a tough game. This ad will not make me buy this product. I didn’t even really know what the product was until I decided to investigate further last night. I don’t imagine I will recommend the product to anyone simply because I love the actor.
But they did find a way to reach me.
They tapped into my love for dorky middle-aged guys with questionable dancing skills. I think it’s time to watch the commercial again….
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