Thoughts From the Coffee Table: After 10 years in hearing health, I find myself drawn to both vision and hearing centers around the world, interested in how they do business.
I often had my team discuss competition in their markets, concerned that they couldn’t compete at times. While in the old city of Lima we counted 29 vision centers within a 2 block radius. I am not kidding. And at least 50% of them had customers inside.
I am not certain how this model works in Peru, but I can guarantee that it would cause US retailers to have a panic attack. It must work, yet it is intriguing.
A reminder to me that if our realities are shaped by how we view the world (no pun intended).