Thoughts From the Coffee Table: As a consumer, I was surprised by the cost of the wine “tastings” throughout CA. As a former VP of Sales, I see the positive revenue correlation.
Gloria Ferrer was on my “must return to” list, as much for the fabulous sparkling wines as for the experience of the view. When we were last there we enjoyed the great outdoor patio, sipping our wine while being completely overrun by large black flies. The memory still makes me laugh… This time, however, our experience was made exceptional by our server. His knowledge of the wines was perfect. Which I would expect. His recommendation of our tastings was on point. Which I would hope. His ability to read our propensity for being wine club members was a sales leader’s dream!
Extra samples flowed, a lovely dish of almonds magically appeared, and the attention to questions after each glass was finished, was like a dance.
We went to Gloria Ferrer that day to enjoy a glass of bubbles and relive a moment (hopefully sans flies). We left thoroughly in love with our experience. By listening to us, asking the right questions, and using the answers to exceed our expectations, he advanced a company. And our wine rack!